How to sell on BUYMA

Who we are.

We are a Japanese e-commerce marketplace specializing in luxury and international fashion brands. Our network of personal shoppers spans over 176 countries (as of April 2023), curating and acquiring the latest fashion products from around the world for delivery to consumers.





Registerted Personal Shoppers


Brand handled



Difference between and BUYMA.US - Targeting customers in Japan. BUYMA.US - Targeting the customers in rest of the world. If you wish to sell your items to Japanese market, you need to register on

Why choose us?

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    Many customers are fashion lovers.

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    BUYMA is a Japanese e-commerce marketplace specializing in luxury goods with a higher average order value.

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    BUYMA regularly offers sales promotions such as coupons.

How BUYMA works

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Registration and listing fee


*No fixed monthly fee


Minimum 5.5%

of the total price of the products sold.

(TBD depending on the way of collaboration)

Contract term

No period of time

We support global expansion for international retailers and brands entering the Japanese market.

Our seller support, available in English, Korean, and Chinese, facilitates the seamless establishment of your business on our platform. For those without Japanese customer service, we offer the option to introduce Japanese customer representatives or Sales partners.

If you're eager to showcase your items on, feel free to connect with us using the inquiry form below.
Ready to showcase your items on Connect with us using the form below

Apply Now


Q.What is returning policy on BUYMA?
A.As a general rule, BUYMA does not allow returns or exchanges of items once purchased. However, when we receive inquiries from customers such as receiving different items or the product is damaged/there is a problem with quality, we will fully discuss the issue with the purchaser and If an item is determined to be insufficiently inspected, we will ask to return or exchange the item between the shop and the purchaser.
Q.How can we deliver to Japan?
A. The product will be sent directly from the seller to the purchaser.Therefore, the product is purchased as a personal import.You may choose to pay customs duties prepaid or at the buyer's expense.
Q.How is the sales amount deposited?
A. We will transfer the sales amount to your designated account (overseas accounts are accepted) and currency. After notification of the item's arrival made by the purchaser, a deposit ID will appear on the deposit list. After that, please apply for the transfer and the sales amount will be deposited into your designated account.
Q.How much is the fee?
A. There are no fixed fees for registration or listing. We charge minimum 5.5% for each transaction, and a 220-1,100 yen transfer fee for each transfer of payment.
Q.Do we need to establish a Japanese corporation?
A. No, you can register with a shop address and name of person in charge in your country.